What is SEO?
Nowadays, even the smallest company uses the Internet as a main tool in
building a customer base, keeping in contact with their clients and this is
also their most basic means of advertising.
Designing a company web site is cheap and effective, not to mention
essential because the world wide web is the only medium that offers
instantaneous information access to millions of users around the globe.
Unfortunately that means that there are now billions of web sites, all vying
for the top spots in the major search engine!
All web owner NEED to know about search engine optimization or SEO to remain
competitive. A web site that nobody visits is useless so the challenge lies
in leading Internet users to visit your web site. SEO is the key towards building an effective web site that
will get a lot of hits and visitors.
Thus, your web site need to be "found" when users type in search terms,
relevant to your products and services, in
search engines such as Google, Yahoo, MSN, Altavista, AOL and others. The aim of SEO is to get your site as close to the top of the list as
possible.
SEO is a combination of making changes to your design, html, structure and
content of your web site as well as off site activities such as link and web
site awareness building.
What Factors Should I Consider When Designing my Web Site
1. Provide a well designed web site.
The design itself would include the general theme of the web site. You
should also pay attention to smaller details such as color and font style
and size.
2. Make your web site easy to view.
Make sure that the web site is user-friendly and do not forget to insert
helpful articles, tips, hints and related links that can be shared to other
users.
There should also be various ways to browse through your web site, to fit
each user.
A person might find it to difficult use the scroll down option so you should
also provide hyperlinks which are accessible to them.
3. Consider your target market when designing your web site.
Include lots of helpful information about your subject matter.
Strive to be the best and most comprehensive web site and you will make your
mark when it comes to information about the products and services that you
offer. Make the content brief and precise.
